Awalcar is run by people who grew up on the Souss-Massa coast and know exactly what a visitor needs. We watched friends and family arrive at Agadir Al Massira Airport excited for their trip, only to lose the first hour to paperwork and the first surprise to a deposit they were never warned about.

We thought there was a better way to welcome people to our city. Deliver the car to the terminal. Include the insurance. Drop the deposit. Make the price the price. Then answer the phone whenever someone needs us. None of it is complicated — it just takes a team that actually cares how your holiday starts.

Today we help thousands of tourists, families, business travellers and digital nomads explore Agadir and beyond every year.